Communications

The Comms Team

Stacie Miller

Communications Director

Stacie provides direction and development to Pathway communications, projects, systems, and strategies.

Talk to Stacie About:

  • Communications Feedback & Ideas
  • Branding Standards
  • Questions About the Website, Mobile App, or Any Other Communications Channel
  • Serving Opportunities in Communications

Audrey Buenrostro

Graphic Designer / Communications Associate Director

Audrey creates visual communication for web and print, and she assists in the oversight of communication projects and systems.

Talk to Audrey About:

  • Graphic Design Projects and Requests
  • Visual Communication
  • Branding Standards
  • Serving Opportunities in Graphic Design

Meredith Cawvey

Communications Assistant

Meredith works behind the scenes to wrangle project details, event requests, and ministry activity.

Talk to Meredith About:

  • Project Status
  • Event Scheduling and Upcoming Events
  • Communication Plans
  • Kiosk Availability & Scheduling

Introduction to PCC Communications

PCC Communications Purpose:

Pathway Communications’ purpose is to help people discover and take their next step toward a full life in Jesus Christ.

PCC Communications Vision:

The PCC Comms Team gets out of bed every morning to champion a collaborative ministry environment where big-picture wins trump individual goals.

PCC Communications Values:

  • Accuracy & Reliability
  • User Friendly
  • Inclusive Language
  • Creative Excellence
  • Consistency of Message
  • Collaboration
  • Strategy
  • Storytelling
  • Bringing Others Along

Quick Links:

Stacie Miller

Communications Director

smiller@pccfw.org

 

Audrey Buenrostro

Graphic Designer /
Communications
Associate Director

abuenrostro@pccfw.org

 

Meredith Cawvey

Communications Assistant

mecawvey@pccfw.org

PCC Comms Processes

Ministry & Event Scheduling Process

Planning a ministry or event for PCC? Here is where you start!

This step is critical if you need:

  1. A room at the church for an event, meeting, or otherwise.
  2. An event on the church master calendar.
  3. An event page on the church website.
  4. Promotion for an event.
  5. A general announcement of some kind.

Once we’ve received and evaluated all of the information on your ministry and/or event, we will determine whether or not this request can be approved. Please do not promote or attach Pathway’s identity in any form to an event that has not been approved through this process. For more information on how we evaluate these requests, see the attached Scheduling Policy.

 

Scheduling Process Overview:

 

For best results, we ask that you begin this process 10 weeks prior to the date of the event.

 

Step 1:

Complete the Scheduling Form here:
https://pccfw.wufoo.com/forms/scheduling-form/

The information you submit drives a lot of internal actions that flow out of this process, so it is imperative that your submission is thorough and accurate, with very little chance of any changes or adjustments happening after the form has been received.

Should you have any questions about this form, or this process, contact Stacie Miller: smiller@pccfw.org. She will be your point of contact from this point forward.

 

Step 2:

We will follow up in 2-3 weeks to either approve or decline the request.

Why does it take 2-3 weeks? In many cases, we’re able to respond more quickly. However, there are a lot of factors across a variety of teams that have to be considered, and signed off, before we can give final approval. The more complex the event, the more conversations are needed, and therefore the more time that’s required to evaluate. Again, you are more than welcome to contact Stacie at any time and for any reason through this process.

Did something change? Uh, oh! We know adjustments are necessary at times. However, depending on the significance of the changes this could impact the accuracy of promotions, or in extreme cases may effect your approval. Please keep the Communications Team informed of any adjustments made to the event.

 

Step 3:

When the request is approved, four things will happen:

  • The event will be placed on the master calendar.
  • The necessary room(s) and tech support will be secured.
  • An event page will be generated at PCCFW.events.
  • A promotion plan will be developed and sent to you in an email.

 

Step 4:

We would love to have a conversation about your event, communications plan, and anything else that would be helpful for you.

Quick Links:

Stacie Miller

Communications Director

smiller@pccfw.org

 

Audrey Buenrostro

Graphic Designer /
Communications
Associate Director

abuenrostro@pccfw.org

 

Meredith Cawvey

Communications Assistant

mecawvey@pccfw.org

Design Request Process

Do you need a special graphic, apparel, banner, or something else to help promote your upcoming ministry/event? We may be able to help!

Follow this process to let us know what you’re looking for, and we’ll determine how we can best support your request.

 

Design Request Process Overview:

 

For best results, we ask that you begin this process a minimum of 3-4 weeks before the requested delivery date.

 

Step 1.

BUDGETING. Determine your budget, and secure any necessary approval. Before we invest any time in getting you the files needed for production, let’s make sure we have a budget to work with.

 

Step 2.

REQUEST DESIGN OUTSOURCE. Submit the Design Outsource Request here:
Design Outsourcing Request Form

Should you have any questions about this form, or this process, contact Meredith Cawvey: mecawvey@pccfw.org. She will be your point of contact from this point forward.

 

Step 3.

DIALOGUE. After we’ve received your brief, we will begin a conversation to discuss the project so that we can determine the best solution, and execute with excellence.

 

Step 4.

TIMELINE. At this point, we should have enough information to give you a realistic timeline for production.

The timeline will be impacted by the overall complexity of the project, the availability of resources, and volume of other projects on the Communications Team’s plate. Please keep in mind that anything with a delivery date less than 3-4 weeks away could prove difficult to accommodate.

The dialogue should continue through this stage to alleviate any questions or concerns about the timeline.

 

Step 5.

SUBMISSION. We will submit your request to our outside design team in order of prioritization. You will be informed at every step along the way.

 

Step 6.

DELIVERY, REVISIONS, AND/OR APPROVAL. Once we have your the files back from our designer, we’ll forward them on to you for approval. If we need to tweak or revise, we’ll work with you through that process as we go back to step 3 and repeat it all over again until everyone is happy with the results.

Quick Links:

Stacie Miller

Communications Director

smiller@pccfw.org

 

Audrey Buenrostro

Graphic Designer /
Communications
Associate Director

abuenrostro@pccfw.org

 

Meredith Cawvey

Communications Assistant

mecawvey@pccfw.org

Video Request Process

The Comms Team is here to serve your ministry with creative and storytelling that can help people discover and take their next step toward Christ within the ministry that you lead. Here are a few things to help us serve your video needs more effectively.

TOP TIER PRIORITY: In-service Creative & Storytelling

The Comms Team’s number one priority for video production includes any videos that will be placed within the scope of a weekend worship service. This would include the Loop, series bumpers, creative elements, key updates, teaching aids, and testimonies. When these videos are scheduled, they come with a delivery date included — we know when it will be shown in-service, and it will prioritized appropriately.

2ND TIER PRIORITY: Everything Else

We will take additional requests on a first-come-first-served basis to provide video support for our various ministries. These videos can be promotional, creative, storytelling, and so on. They might be used within the environments you lead, on our website, and/or for social media. To help us meet your needs, we may enlist the help of volunteers.

 

Submit your video request:

 

It is critical that you provide a minimum of 8 weeks lead time to help us schedule production in the available blocks of time. As project load increases, the lead time may also be extended out.

 

Start Here

by submitting the Video Request Form:
https://pccfw.wufoo.com/forms/video-request/

Should you have any questions about this form, or this process, contact Dustin Wegner: dwegner@pccfw.org. He will be your point of contact from this point forward.

 

Dialogue.

Thank you for submitting the form and beginning the process. Let’s have a series of conversations so that we can move forward with confidence.

 

Timeline.

TOP TIER videos will be prioritized according to the date of placement in our weekend services. 2ND TIER videos will be scheduled according to room in the production schedule. The timeline that we determine for your video will be communicated to you once we have determined the details.

 

Scheduling.

When it comes time to begin production, we will start by scheduling the necessary parties for filming. This will likely include you (the originator of the project). The overall timeline could be effected by the scheduling availability of everyone involved.

 

Production.

Production begins with filming, and continues with editing. You’ll be notified once we have a cut that we’re ready to preview. We’ll take any notes from your feedback, re-cut the video, and provide a new preview. This cycle will play out continuously until you’re happy with the project.

 

Delivery.

Once you sign off, then we provide the video according to the specs you need. We may provide a download from Dropbox, Vimeo, or YouTube.

Quick Links:

Stacie Miller

Communications Director

smiller@pccfw.org

 

Audrey Buenrostro

Graphic Designer /
Communications
Associate Director

abuenrostro@pccfw.org

 

Meredith Cawvey

Communications Assistant

mecawvey@pccfw.org

Communications Strategy

The Comms Team’s intent is to serve our audience first, ministry teams second, and to steward the impact of PCC communications. The following grid provides a starting point that allows us to know how we can best help our congregation discover and take their next step toward Christ through our various ministries and events.

The Communication Planning Grid

To help us steward the impact of communications and determine what gets what, we must first define the scope of relevance and potential engagement for each opportunity we’re promoting. Everything we schedule on our ministry category will fit into one of these four quadrants:

Communication Planning Models

Once we’ve established scope of relevance and potential engagement, we can build a communication plan by starting with the prescribed model for each quadrant.

Rarely does an event fit perfectly into one of these models. That’s why the Comms Team stresses that these models are designed to be a flexible starting point for building a communication plan to support each ministry and event.

Broadcasting Channels

To help steward communications impact, we’ve established some parameters around the channels we use to engage our audience. Each channel brings unique value when used correctly. Over-using or misusing any channel runs the risk of diminishing the overall effectiveness of our communications.

 

STAGE PROMOTION | MAX 1-2 PROMOTIONS PER SERVICE

This is any announcement, highlight, or celebration that is included within the scope of our worship gathering. We guard these because they have the potential to have incredible impact when speaking to the whole room. This is our most strategic opportunity to generate buy-in from our entire congregation, and move our body together through a challenge or opportunity. Too many announcements, too much time taken, or too much information shared will have negative impact on the channel’s effectiveness.

 

PCC AT HOME MOBILE PUSH NOTIFICATIONS | MAX 2-3 PER WEEK

This channel enables us to notify over 4,800 mobile devices with strategic reminders regarding the timing of certain promotions. We utilize these to let our audience know when an event goes live, and when a registration deadline is about to expire. The danger in over-using this channel is that users will get annoyed and turn off the notifications within our app.

 

PCC AT HOME MOBILE APP TILE | MAX 3

When users launch the PCC at Home mobile app, they are taken to a home screen that includes tiles which connect users to featured content. Up to three of those tiles are leveraged to feature specific ministries & events. The parameters on this are simply determined by space.

 

LOOP ANNOUNCEMENT | MAX 4 PER EPISODE

The Loop is our weekly video announcement platform that airs at the start of every worship gathering, and online through the week. The Loop provides an engaging and portable means of broadcasting high-impact announcements. Including more than four announcements begins to increase the running time, and will diminish the overall effectiveness of the channel.

 

PATHWAY NEWS & EVENTS E-NEWS | MAX 4 FEATURES PER ISSUE

The eNews channel is distributed weekly to over 1,700 email addresses. We limit the number of features to four to reduce the overall amount of content so that readers will be more inclined to engage all of the content and click through for more information.

 

FEATURED WEB EVENT AT PCCFW.ORG | MAX 3 AT ANY GIVEN TIME

Featured web events are given home page visibility. The number of maximum featured events is determined by the number of items that are viewable on the home page, which is three. Some featured events may include photos or graphics, and this is determined by the Comms Team.

 

LOBBY KIOSK | MAX 3 PER WEEKEND

Lobby kiosks can be helpful for giving your ministry/event more visibility on the weekend, answering questions, collecting registrations, or distributing materials. The number of kiosks we can effectively schedule is determined by the size of our lobby and the space that’s available. We will also only schedule a kiosk if it can be supported through other communication channels on that weekend. Kiosks that are not supported through other communication channels are largely unsuccessful.

 

SOCIAL MEDIA | MAX 1 POST PER HOUR

Our social media platforms are the most dynamic and flexible platforms we manage. Our strategy for social media is to post often, and post a variety. That means we love and welcome content streams that can be directed to our Facebook and Instagram channels. In other words, we rarely say “no” to a request to share something on Facebook. The parameters around these channels have more to do with the timing of posts to increase engagement. At the moment, we are close to hitting 4,800 likes on our Facebook page, with some posts reaching as many as 2,000 on a fairly frequent basis.

 

MINISTRIES & EVENTS | MAX DEFINED BY SPACE

We publish a weekly list of ministries and events happening over the next 4-6 week period. The list is attached to the sermon notes, and is distributed to everyone who attends our weekend worship gathering. This channel is designed to help our congregation see at a glance everything that is happening at PCC in the current season. While the listing does not include many details, it points our audience to a contact and website for more information.

 

WEB EVENT | UNLIMITED

Everything on our calendar with a start and end time is represented as an event on our website, and can be discovered by browsing pccfw.org/events/. We also use the shortened pccfw.events URL as a way to access our events page. Web events are the hub of all communications and promotions that we generate to support our ministry calendar — everything we publish will point our audience back to our website for more information, and a call to action. As such, our promotion campaign will always begin with a web event going live at pccfw.org/events/ — from there, we build out a timeline that includes additional channels to help engage the appropriate audience.

Quick Links:

Audrey Buenrostro

Graphic Designer /
Communications
Associate Director

abuenrostro@pccfw.org

 

Stacie Miller

Communications Director

smiller@pccfw.org

 

Meredith Cawvey

Communications Assistant

mecawvey@pccfw.org